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EA's Online Pass just the beginning
 Shaun Conlin takes a look at EA's fresh used games initiative, which locks out the online components of pre-played games unless the bargain shopper ponies up another $10.

Technology tops in brand name recognition, value
 Millward Brown just released its fifth annual ranking report on the world's leading brands. Tech giants Google, IBM, Apple and Microsoft top the charts.

The Avatar Effect: 3DTV Awareness grows dramatically
 Retrevo captured snapshots of consumer interest in 3DTV before and after the release of James Cameron's 3D extravaganza, Avatar. These days, not surprisingly, consumers have warmed to the idea of 3D viewing in the home.

The Avatar Effect: 3DTV Awareness grows dramatically
 Retrevo captured snapshots of consumer interest in 3DTV before and after the release of James Cameron's 3D extravaganza, Avatar. These days, not surprisingly, consumers have warmed to the idea of 3D viewing in the home.
True Story: Gamer loses weight with exercise 'gimmick'
 If you think exercise games like Wii Fit or EA Sports Active are nothing more than gimmicks, you're not alone. You're not necessarily right, either. Craig Humphreys, Evergeek's resident sports game guru, is one of the converted.

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New News Briefs
Netflix streaming service comes to Canada this fall Canadians will be able to access subscription-based movie streaming service Netflix this fall. This is a big deal. Verizon kicks KIN to the kurb Microsoft KIN was a pair of social networking mobile clunkers from day one, dead by day 40. Verizon has officially noticed. Survey finds parents have bad texting habits, too A recent survey conducted by TRU Research and sponsored by LG mobile phones reveals bad texting habits normally associated with teenagers can be just as common with their parents. Rubber baby iPhone bumpers, iPhone 4 still rolling out Apple CEO Steve Jobs recently discussed iPhone 4 antenna reception issues, and mentioned that despite its problems, the tarnished call-dropper will be coming to 17 more countries, including Australia, Canada and a good chunk of western Europe.
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