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EA's Online Pass just the beginning
Shaun Conlin takes a look at EA's fresh used games initiative, which locks out the online components of pre-played games unless the bargain shopper ponies up another $10.

Technology tops in brand name recognition, value
Millward Brown just released its fifth annual ranking report on the world's leading brands. Tech giants Google, IBM, Apple and Microsoft top the charts.

The Avatar Effect: 3DTV Awareness grows dramatically
Retrevo captured snapshots of consumer interest in 3DTV before and after the release of James Cameron's 3D extravaganza, Avatar. These days, not surprisingly, consumers have warmed to the idea of 3D viewing in the home.

The Avatar Effect: 3DTV Awareness grows dramatically
Retrevo captured snapshots of consumer interest in 3DTV before and after the release of James Cameron's 3D extravaganza, Avatar. These days, not surprisingly, consumers have warmed to the idea of 3D viewing in the home.
True Story: Gamer loses weight with exercise 'gimmick'
If you think exercise games like Wii Fit or EA Sports Active are nothing more than gimmicks, you're not alone. You're not necessarily right, either. Craig Humphreys, Evergeek's resident sports game guru, is one of the converted.

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