Disney Interactive Studios recently showed remarkable marketing insight by announcing a new game called Ultimate Band.

Though PlayStation3 and Xbox 360 are rockin' the Rock Band, Ulitmate Band looks to engage the less-than-hardcore and general consumers none too interested in shelling out a hundred-odd bucks to two for a bunch of plastic peripherals of singular purpose (i.e. Rock Band drums or guitars).

Instead, Ultimate Band will reportedly utilize the controllers Wii owners already have, the Wii Remote and Nunchuk attachment, to play the drums and guitars. Ultimate Band is being developed by Fall Line Studio in Salt Lake City, UT, and slated for release just in time for the 2008 holiday shopping frenzy.

Song titles available for play in Ultimate Band have not been revealed, though they're described as "instantly-recognizable songs from classic rock to current hit singles..."