The famed/infamous Grand Theft Auto series has set a few more notable records. Newly-released sales figures show Grand Theft Auto IV has crushed the competition by selling 3.6 million units and earning $310 million in its first day of release, earning Guinness World Records for the Highest Grossing Video Game in 24 Hours, plus the Highest Revenue Generated by an Entertainment Product in 24 Hours.

These records establish GTA IV as the most profitable entertainment release of all-time, far surpassing other video game, film and book releases. According to Guinness World Records, this is how the game stacks up against / stomps down on the competition:

• (Former) Fastest-selling video game in 24 hours: Halo 3 at $170 million


• Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 million


• Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million

As a franchise, setting records is nothing new to Grand Theft Auto. Its list of "firsts" "biggests" and "bests" looks something like this:

• First Full "Sandbox" Action-Adventure - GTA III


• Biggest Selling Game of 2001 - GTA III


• Biggest Selling Game of 2002 - GTA: Vice City


• Best-selling Playstation 2 game of all time - GTA: Vice City


• Best-selling PSP game of all time - GTA: Liberty City Stories


• Largest in-game soundtrack - GTA: San Andreas


• Largest Voice Cast in a video game - GTA: San Andreas


• Most Guest Stars In A Video Game Series- Grand Theft Auto Franchise